Tayyeb
Tayyib is an international store focused on wholesome, natural, and thoughtfully sourced products. The brand needed a visual identity that could communicate purity, quality, and a connection to nature while feeling modern and approachable. I developed the brand identity around these values, from the logo and visual language to the overall brand experience.
Logo Design
The Challenge
Afghan carpets carry a rich cultural history, but presenting them to a contemporary audience requires more than simply showing the product.
The challenge was to create a visual language that feels authentic without becoming overly traditional, and modern without losing its cultural character.
The Approach
The identity was built around the meaning behind “Tayyib” — good, pure, wholesome, and pleasant. I translated these ideas into a simple sun-inspired symbol, a fresh color palette, and a bold, contemporary typographic system.
The result is a visual identity that feels clean, positive, and natural while giving the brand a clear and recognizable presence across different touchpoints.
Client:
Tayyib International store
Timeline:
4 weeks
Year:
2024
" Emran brought clarity to our brand from the very beginning. He understood what Tayyib stands for and translated it into a visual identity that feels clean, modern, and true to our values. We’re very happy with the result. "
Tayyib Store
Germany
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Designed by me :)